1. Dark Mode
Dark mode is a great way to add a stylish, modern touch to any website. As well as allowing designers to play around with more creative elements such as pastels and neon, two of the big graphic design trends of 2020. Dark mode has been shown to be better for both battery life and reduced power. eyestrain, as screens emit less blue light.
As well as being elegant and easy on the eyes, dark mode is great for increasing contrast and making design elements more visible.
Another important option to highlight is the possibility of switching to dark mode using a dark mode switch or switcher , so that it can be toggled and adapted to more comfortable vision.
Collage was one of the biggest trends to take over the graphic design and social media landscape over the past year, quickly becoming popular in the web design world. The mixed media style was once again in the spotlight thanks to digital artists and social media influencers, and was also embraced by many brands and web designers, including Chobani, City Circus, and Urban Outfitters.
Collage consists of mixing media such as photos, illustrations, graphics, motion, and text to create an inspiring and eye-catching aesthetic.
Now that it has moved digitally, the collage trend has evolved towards mixed media such as animated collage, large decorative fonts, artistic textures (such as brush strokes), and even distorted animated text, all producing incredibly unique results.
This trend is not for everyone!
If 2020 has taught us anything, it is to throw all the rules and expectations out the window. Anti-design is a trend fueled by the resurgence of brutalism in 2019, and the controversial style has most recently seeped into the realms of social media and pop culture, as well as web and graphic design.
Defined as ‘crude’, ‘unapologetic’ and even ‘ghastly’, the anti-design movement is about embracing chaos and ugliness in protest of traditional standards of ‘good’ design. It features experimental and asymmetrical designs, hype, distortion, layers, and traditionally ‘ugly’ elements, which means it’s certainly not to everyone’s liking. But if you are someone who likes to stand out from the crowd, there is no denying that an anti-design website is a very effective tool for doing just that!
4. Organic design
One of the biggest design trends of 2020, organic design is about using nature and the world around us for inspiration. While frequently seen in product design, interior design, and graphic design, this trend is now starting to gain momentum in the world of web design as well.
The organic design trend is influenced by an increased focus on sustainability and the environment with warm, earthy colors, natural shapes, and raw organic textures, as seen on these websites:
Illustration has absolutely exploded in graphic design, social media, and web design. Many brands, companies, and creators are realizing the popularity of illustration and digital art, and many now integrate hand-drawn elements into their website designs.
Keeping with the organic design, illustrations are great for adding a crafty and authentic touch to your web design and giving your website a welcoming feel.
Website functionality has always been a key aspect of web design. However, along with fast load times, page speed, and mobile-friendly design, an increased focus on inclusivity and accessibility has created a growing need for web design to take into account the needs of women. people with disabilities and make websites accessible and functional for everyone.
Optimizing your website to be more functional, accessible and inclusive is not only good for customer service, it also increases conversion, boosts your SEO, and extends your audience reach.
Some ways to make your website more inclusive and accessible include:
Creating a strong color contrast between text and backgrounds;
Add focus indicators, such as the rectangular outline that appears around links when using keyboard navigation;
Use labels and instructions with form fields instead of low context placeholder text;
Use of functional alt tags for images;
With a text that is easy to understand, simple and without jargon.
7. Motion & Storytelling
Content in motion has proven to be the hottest trend, so it’s no surprise that motion has also become a huge trend in web design. Used everywhere from boutique websites to consulting pages, motion and animation in web design is a simple way to make an ordinary web page more exciting and attractive.
Similarly, many brands and companies have started adding more interactive elements to their websites, including quizzes, games, surveys, and polls. A great example is Estee Lauder, whose website features an interactive arcade game called ‘THE ANRCADE’, a futuristic quest focused on earning ‘youth generating power points’ to promote her Advanced Night Repair cream.
Geometric patterns and elements are used frequently in the world of modern web design, including classic flat shapes like polygons, diamonds, rectangles, triangles, and the occasional rhombus. And now for a more modern approach, 3D shapes, floating objects and visible grid lines are used.
It combines surreal movement with realistic objects, creating a fascinating futuristic effect, a style popularized by the suspended rotating movement often used in technology advertising to display new products. It is perfect for adding different layers or dimension to a web design, to ensure that the web captivates your visitors.
In contrast to the complex nature of 3D and floating objects, the use of simple grid lines, borders, and other structural elements has also become a trending style in the web design space, as on these websites:
9. Rotating animation – parallax
It is an effect that when entering a website, scrolling the background seems to move at a different speed than the content.
In addition to being a fun addition, rotating or parallax animation when scrolling becomes an integral part of the designs. Whether scrolling horizontally or vertically, they add agile action to a website and are a great way to present information, as shown on the following websites:
10. Embedded Videos
Since most people have access to faster internet speeds, multimedia web experiences are popping up everywhere. The combination of images, text, video and audio makes for an enriching user experience.
For this experience to be successful, some guidelines must be taken into account:
Prioritize simplicity when combining motion and audio. Too many activities can be distracting or overwhelming for people with cognitive disorders.
Carefully use different media formats as a way to maximize content accessibility.
Include subtitles and transcripts for all pre-recorded media files.
Include alternative text for the images and accompany them with more extensive descriptive text.
Make sure all text is done with HTML rather than rendering within images.
Prevent autoplay of video or motion content: Instead, provide a clear “play” button that makes it easy for the user to play and pause the content.
Using multimedia effectively and affordably comes with responsibility to address a variety of factors.